Corporate Redesign
A corporate site redesign that led to 18% more admission conversions and a MarCom Platinum award.
Prospective families visiting the admission pages rose 29%.
UX research lead, UI direction
Read the case study: Corporate RedesignNick Gassmann, Senior UX Designer
I run The Harker School’s websites, from research to the last page fix, and I’ve done UX and UI work for more than 20 years.
- A corporate site redesign that led to 18% more admission conversions and a MarCom Platinum award. Corporate Redesign
- Took an accessibility score from 15 to 89 out of a possible 90 in a single day. Accessibility Overhaul
- An internal portal that improved task success from 65% to over 80%. Constituent Portals
- The school’s first responsive site, and a MarCom Gold winning campaign. New Preschool Division
- Building a custom email went from a few hours to a few minutes. Email Campaign Builder
- A tool that has delivered about 147,000 downloads since 2023. Document & Resource Management Tool
Accessibility Overhaul
Took an accessibility score from 15 to 89 out of a possible 90 in a single day.
I fixed the shared theme and scripts on harker.org, so each fix reached all 69 pages at once.
UX and UI, with AI agents as developer
Read the case study: Accessibility Overhaul
Constituent Portals
An internal portal that improved task success from 65% to over 80%.
More than 63% of the site's users were internal, and the intranet wasn't working for them. I cut each page down to its most important actions.
UX research, UI design
Read the case study: Constituent Portals
New Preschool Division
The school’s first responsive site, and a MarCom Gold winning campaign.
A new division needed a site fast. I ran the project, the content strategy and the design. It also won a CASE Bronze.
Project manager, content strategy, UX and UI
Read the case study: New Preschool Division
Email Campaign Builder
Building a custom email went from a few hours to a few minutes.
A WordPress tool that manages campaign designs and archives every email sent. Harker still builds its campaigns in it.
Product manager, UX and UI
Read the case study: Email Campaign Builder
Document & Resource Management Tool
A tool that has delivered about 147,000 downloads since 2023.
One searchable library for parents and one for staff, with results that filter as you type.
Project lead, UX and UI
Read the case study: Document & Resource Management ToolTools I build on my own time
I design them and direct AI coding agents to build them, the way I'd direct a development team.
An iPhone app for reading the table at live poker.
SeatSpy
Seat the players, tag each one with a type, and see how to play against each one. In testing on TestFlight.
The whole cost of an EV, with 73 tests behind the math.
Is an EV Cheaper for Me?
Compares owning an EV with keeping the gas car it would replace, over the years you plan to own it. It's live.
A screenshot goes in, a written design brief comes out.
Design Inspiration Board
It reads style, palette and layout from each image, and combines several references into one brief.