Corporate Redesign
A MarCom Platinum-winning design that raised admission conversions by 18%.
Prospective families visiting the admission pages rose 29%.
UX research lead, UI direction
Read the case study: Corporate RedesignNick Gassmann, Senior UX Designer
I’ve managed and built websites, from research to page fixes, while handling all of the UX and UI work on projects for over 20 years.
- A MarCom Platinum-winning design that raised admission conversions by 18%. Corporate Redesign
- Took accessibility from a score of 15 to 89 (out of a possible 90). Accessibility Overhaul
- An intranet rebuilt around what people came to do, with task success above 80%. Constituent Portals
- The school’s first responsive site, and a MarCom Gold award-winning campaign. New Preschool Division
- The email builder Harker has built its campaigns in since 2016. Email Campaign Builder
- Harker’s go-to library for forms and lunch menus, with more than 140,000 downloads. Document & Resource Management Tool
Accessibility Overhaul
Took accessibility from a score of 15 to 89 (out of a possible 90).
I fixed the shared theme and scripts on harker.org, so each fix reached all 69 pages at once.
UX and UI, with AI agents as developer
Read the case study: Accessibility Overhaul
Constituent Portals
An intranet rebuilt around what people came to do, with task success above 80%.
More than 63% of the site’s users were internal, and the intranet wasn’t working for them. I cut each page down to its most important actions.
UX research, UI design
Read the case study: Constituent Portals
New Preschool Division
The school’s first responsive site, and a MarCom Gold award-winning campaign.
A new division needed a site fast. I ran the project, the content strategy and the design. It also won a CASE Bronze.
Project manager, content strategy, UX and UI
Read the case study: New Preschool Division
Email Campaign Builder
The email builder Harker has built its campaigns in since 2016.
Building a custom email went from a few hours to a few minutes, and the builder archives every email the school sends.
Product manager, UX and UI
Read the case study: Email Campaign Builder
Document & Resource Management Tool
Harker’s go-to library for forms and lunch menus, with more than 140,000 downloads.
One searchable library for parents and one for staff, with results that filter as you type.
Project lead, UX and UI
Read the case study: Document & Resource Management ToolTools I build on my own time
I design them and direct AI coding agents to build them, the way I’d direct a development team.
An iPhone app for helping players understand their opponents in live poker.
SeatSpy
Seat your opponents, tag each one with a player type, and see how to play against them.
I kept asking whether an EV would be cheaper for me, so I built the calculator.
Is an EV Cheaper for Me?
It compares an EV with keeping the gas car it would replace, over the years you’d own it. It’s live, and 73 tests check the math.
My screenshot library for design references that writes the brief for me.
Design Inspiration Board
It reads style, palette and layout from each image, and combines several references into one brief.