New Preschool Division

The Project

With a new division on the way, I had to plan and design a website fast. It had to show prospective families that the preschool would be nurturing and still academically focused. It was also the project that brought responsive design to the school.

What I Did

• A discovery phase showed how families compared preschools and how the school wanted to stand apart from local competitors.
• The information architecture let preschool parents quickly see what the school offered and what a day there would look like for their child.
• Several rounds of design deliverables led to a welcoming, award-winning design.

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I was the project manager, content strategist and UX and UI designer, so I planned the project and carried it out. With the team’s help, I built a lightweight content strategy and an information architecture, then designed a UI that met every school and user goal in the project roadmap.

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Awards

The site won MarCom Gold and CASE Bronze awards.