Web App: Email Campaign Builder

Tagged in: Product Design, Project Management, Rapid Prototyping

After using other email design management tools, I realized that we could build something better. We wanted a tool built in WordPress that handled the management of email campaign designs, content as well as the archiving of built emails. Building custom emails within specific campaigns went from taking a few hours to a few minutes. As product manager, I handled the strategy, roadmap and feature backlog of the project.